Now more than ever, small businesses need our support. Please join SBA and organizations across the country as they celebrate small business contributions to their communities by shopping at a small business on November 30, Small Business Saturday.
Small Business Saturday was founded by American Express in 2010 and officially cosponsored by SBA since 2011. It is an important part of small businesses’ busiest shopping season.
- In 2023, the reported projected spending in the U.S. from those who shopped at small businesses on Small Business Saturday was around $17 billion.
- Since 2010, the total reported U.S. spending at small businesses during the annual Small Business Saturday is an estimated $201 billion.
Join the highly successful team of SBA, Women Impacting Public Policy (WIPP), and American Express in kicking off the 2024 holiday season. Support our nation’s more than 34 million independent businesses this Small Business Saturday and all holiday season long.
How you can participate
Shoppers
- Find small businesses participating in Small Business Saturday in your area
Small business owners
- Get free Small Business Saturday marketing materials - including sample posters, and social media resources
Partner organizations
- 2024 Small Business Saturday Social Media Guide
- 2024 Small Business Saturday graphics (Box.com)
- Follow SBA on social media for all the latest updates on #ShopSmall
Cosponsorship Authorization #24-57-C. SBA’s participation in this cosponsored activity is not an endorsement of the views, opinions, products or services of any cosponsor or other person or entity. All SBA programs and services are extended to the public on a nondiscriminatory basis.