Navigating Google’s Evolving Algorithm: The Role of AI and Rich Content

Event description

About the event

Join Ben Theis of Skol Marketing for a deep dive into the latest shifts in Google’s algorithm and how they’re reshaping SEO. From AI-generated content to rich media and Google's E-E-A-T guidelines, this session breaks down what’s changing, what it means for your content strategy, and how to stay ahead.

Learn how to leverage AI without sacrificing quality, align with user intent, and create experiences that Google rewards. If you're looking to future-proof your SEO in an AI-driven world, this is the session you can't afford to miss.

Key Takeaways:

• What Google’s latest algorithm changes mean for your content
• How to use AI without hurting your SEO
• The role of E-E-A-T and why it matters more than ever
• Why user experience and intent now drive rankings
• Quick wins to boost visibility with rich content

Presented by: Ben Theis of Skol Marketing

Ben Theis founded Skol Marketing to support local businesses after realizing the digital marketing industry's lack of options for small businesses and nonprofits during his time as a Local Partnership Manager at Google. With expertise in digital marketing and SEO, he set out to help small businesses navigate the complex digital landscape. In 2012, Ben left the corporate world to start Skol Marketing, focusing on educating and assisting small businesses to grow through SEO, SEM, social media, and website development.

Outside of work, Ben enjoys being a Minnesota Vikings fan, exploring dry-rub chicken wings, visiting breweries with his wife Emily, and spending time with his two pugs, Rigby & Mango, and his pet pig, Skolie.