Developing & Taking a Food Product to Market Part 2 - Creating a CPG brand

Event description

In Part 2 of this interactive workshop series, dive into the world of building a scalable and competitive Consumer Packaged Goods (CPG) brand. This session is designed to help emerging food entrepreneurs navigate the transition from concept to growth-ready business. You’ll learn how to define your brand identity, design packaging that captures consumer attention, and position your product effectively in the retail landscape. 

We’ll explore key operational elements, including how to scale production, work with co-packers, and build relationships with distributors. You'll also uncover strategies for avoiding common pitfalls that many new CPG brands face when entering the market. Whether you're preparing for your first retail launch or expanding into national distribution, this session will provide the tools and insights needed to move forward with confidence.