FREE. IN-PERSON. Successful Small Business Pricing Strategies

Event description

WHO SHOULD ATTEND?

This workshop is for small business owners and start-ups seeking to drive results through a winning pricing strategy.  

EVENT OVERVIEW

When you price your products or services strategically, you improve your bottom line. The key is pricing which influences consumer buying patterns, resulting in higher profits.

This workshop will explain how you can use price to justify premium positioning, encourage customer trials or boost transaction volumes.

Two experienced SCORE NYC mentors, a marketing consultant and a business start-up expert, will conduct this exciting and informative workshop.

Includes interactive exercises for participants to practice price negotiation and pricing strategy.

WHAT YOU WILL LEARN

At the end of this workshop, you will have the knowledge and resources to:  

• Price your goods/services in a way that can cover your costs and ensure profitability to best ensure continuing business operation
• Discuss pricing considerations for retail, e-commerce, consulting, etc.
• Delineate key behaviors for healthy profitability
• Select the correct pricing objective for your business
• Identify the ideal pricing strategy for your products/services
• Select the most appropriate discounting activities