Safeguard Your Brand: Trademarks and Copyrights

Event description

WHO SHOULD ATTEND?

Business owners, marketing and advertising professionals and in-house lawyers.

EVENT OVERVIEW

Protecting your Intellectual Property (IP) can save your business’s brand and content from being co-opted by others, resulting in a loss of income.

Did you know Intellectual property theft costs the economy between $225 and $600 billion a year? Avoid being a statistic by learning how to protect your IP.

Intellectual property is your most valuable asset. Many of you know the terms copyright, trademark and IP but may not be totally familiar with how it relates to your business. For example, what assets are protectable under Intellectual Property, or how your work is protected from infringement by others. 

During this session learn from an Intellectual property attorney how trademarks, copyrights and other measures can protect what you value most: your brand, your intellectual property. 

WHAT YOU WILL LEARN

At the end of this webinar, you will have the knowledge and resources to:

• Define key legal terms: copyright, trademark, Intellectual property, trade secrets, works made for hire
• Explain what assets are protectable while complying with IP Laws
• Describe the ways to protect IP: filing copyright and trademark applications, copyright & trademark notices, using IP correctly so it does not enter public domain or become generic, cease and desist letters
• Distinguish between copyright inspiration and infringement