Brand Differentiation, Game-changing “Simplicity” and Digital Dominance

Event description

Online Workshop

Learn a superior messaging & differentiation model and 'Simplicity' as a game-changing business tool, and align BOTH to create digital dominance in competitive markets.

This session will be high-impact and practical. Learn the modeling for brand differentiation and messaging; understand the unique power and model for Business Simplicity; and then, plug your new strategy into the consumer's urgent digital landscape. No matter what size organization you're in, this information will provide valuable insights and a strategic jumpstart to help you stand out in today's competitive market. The goals are to grow faster and operate flawlessly with everyone on the same page.

Presenter Stephen Melanson has been helping small through Fortune 500 businesses grow for nearly thirty years, with a background in sales, sales management, brand development, and growth consulting. Before joining the Keene Sentinel, Stephen was an advisor helping companies of all types use Brand Positioning, Verbal Branding, and ‘Business Simplicity’ to operate more efficiently and grow faster. Over twenty years, he has delivered approx. 1,000 speeches and hundreds of facilitated sessions. He is also a former professional tennis player and radio talk show host, who moved to Southern New Hampshire with his wife in 2021.