Ready for Business: Selling & Marketing Webinar

Event description

Opening doors to other business decision-makers to win work to grow and develop your business is easier with strategic marketing, a key part of which is having a focused capability statement.

A capability statement is an easy and inexpensive marketing tool that serves as an introductory resume for your business.  If you are unsure of what goes into each section of a capability statement or how to use it properly to gain sales, then join SBA Business Opportunity Specialist, Dave Pinkosky, for this informative marketing session that will teach you the right way to get others interested in buying your products and services. 

 On our agenda:

• The importance of market research and marketing to potential customers
• What is a capability statement?
• When to use a capability statement?
• Capability Statement Sections
• Developing your elevator pitch
• How to properly engage potential buyers online and in-person