Google Analytics Made Simple: Unlock the Key Insights for Your Business

Event description

Struggling to make sense of Google Analytics 4 (GA4)? Join us for an engaging session designed specifically for small business owners! Learn how to track key metrics, interpret data, and use GA4 insights to grow your business. Whether you're new to GA4 or looking to optimize your setup, this presentation will give you practical, easy-to-implement strategies to help you make smarter, data-driven decisions.

What You'll Learn:

Key GA4 metrics and what they mean for your business How to track customer behavior and improve conversions and Simple ways to customize GA4 for better insights.

Perfect for small business owners, marketers, and entrepreneurs looking to maximize their website and marketing performance.

The Speaker will be Rosa DiVirgilio Taormina, Senior Business Advisor and Digital Marketing Professional of the Massachusetts SBDC Northeast Office.