Signature Offer - The Key to Standing Out with AI

Event description

About the event

Your signature offer isn’t just what you sell—it’s what sets you apart. This workshop is all about packaging your expertise into an irresistible offer, and we’ll use AI to fast-track the process.

You’ll learn how to research your audience, position your offer, and even create supporting materials—all without staring at a blank screen.

Key Takeaways: AI for market research, offer validation, and creating killer content that sells itself.

Presented by: Lisa Zufall

Lisa is the creator of Rock UR Website™ and CEO of Birch Solutions, where she combines over 20 years of tech, marketing, and sales experience to help businesses rock their online presence. She works with everyone from fledgling startups to Fortune 500 companies, bringing the same energy and enthusiasm to every project (and a few cups of coffee, let's be real).

Lisa's expertise has been recognized by some pretty impressive sources, including MNStarter, EO Fire, St. Paul Pioneer Press, SCORE, and The HOW Conference. She's also a sought-after speaker and host, sharing her insights and sense of humor at events around the world.

When she's not helping businesses take over the world (or at least the internet), Lisa can be found hosting monthly workshops, where she shares her secrets for launching, growing, and rocking businesses of all kinds. Whether you're looking to learn about the latest marketing trends or just need some advice on how to keep your social media game strong, Lisa's got you covered.

Connect with Lisa at https://birchsolutions.net/ and get ready to rock! (And don't worry, she won't make you listen to her old mixtapes.)