SBDC: Consumer Behavior that leads to Increased Profits

Event description

In this session, we will delve into the psychology of consumer behavior and how understanding it can help businesses drive profitability. Participants will learn key factors that influence purchasing decisions, such as emotions, social influences, and cultural trends. The class will cover how to identify target audiences, create effective marketing strategies, and enhance customer experiences that lead to repeat business. By the end of the session, attendees will have practical tools to align their products, services, and messaging with consumer desires, ultimately boosting sales and growing their business. Ideal for business owners, marketers, and anyone looking to increase their bottom line.

Cost: Free

Join the SBDC on 4/07/2025