Market Research and Planning

Event description

The City of Miramar Economic Development and Housing Department, through its Miramar Business Academy (MBA), presents its 2025 program—designed to help individuals and entrepreneurs seize business opportunities, build thriving enterprises, and create lasting wealth. This year’s focus? Helping entrepreneurs and small business owners successfully prepare for grant and loan applications from municipalities, CDFIs, foundations, corporate sponsors, and traditional financial institutions.

Session 5: Market Research and Planning

Who is your customer? How many customers do you need? Where are they? Who are your competitors? What do they offer vs. what you are planning.

Spending some time on doing some market research can speed up starting or growing a business. Being able to more narrowly identify your customers can make your marketing and sales efforts and dollars spent more productive.

Learn how to gather the right information on customers from available demographic information. Get a great tool to lay out who the competition is & how your industry is doing locally.

**This live online seminar is part of a series about planning your business. Each online seminar is on a standalone subject and does not require participation in the series. If you find you are interested in the series your registration for this webinar will entitle you to continue with the series.