Blogging: Establish Your Cred, Expand Your Marketing

Event description

For small business owners and professionals running their own practices.

Blogging increases your visibility when people search on Google. That can expose you to more markets and help your business expand! It builds loyalty and exposure as you are seen as an expert in your field due to the knowledge you share in your blog.

Blogging helps you develop an interactive media content marketing strategy. It enables you to post on social media, make promotional videos, host/participate in a podcast or answer FAQs on your website. And much much more.

During this webinar, a social media expert will show you how and why blogging increases your Google search visibility. Find out why social media algorithms are always changing and how you can drive those connections to your blog. Discover blogging best practices that yield the best results. Q&A will give you the opportunity to ask questions that address your own situation.

Get the knowledge & resources to:

• List the 5 parts of a blog that Google and other search engines look for
• Describe how to optimize your blog for social media sharing by others
• Summarize how to get 5 pieces of “cascading content” from a 1-time effort
• Embed video and podcasts into your blog website
• Develop a never-ending list of blog topics
• Prioritize your Content Calendar from themes to topics to Titles