Marketing Fundamentals (7-part Series) Spring 2025 - APPLICATION

Event description

Gain a comprehensive understanding of marketing and the tools to develop a strategic marketing plan. This interactive 7-session course is for business owners looking for instruction, support, and expert advice on marketing principles and the ability to put them into action. The course culminates with a peer-to-peer review session giving you access to a live focus group and actionable feedback. You will leave this course with a comprehensive marketing plan and tactics which you can put in place immediately to help grow your business.

The program is led by knowledgeable WBDC Business Advisors who provide resources, support, and motivation. Don’t miss this opportunity to gain valuable tools that can help bring your business to the next level!

Fee: $149*
Application Required - Apply by March 19

 Apply Here 

A WBDC Business Advisor will be in contact with you to arrange an assessment interview prior to admittance to the course

Course Schedule

Wednesdays, 5:30 PM - 7:00 PM
April 2, 9, 16, 23, 30; May 7, 14

Sessions/Topics

•   Session 1 – April 2: Why is a Marketing Plan Critical for Your Business
• Session 2 – April 9: Knowing Your Competitors
• Session 3 – April 16: Target Markets, Market Research, and Measuring Success
• Session 4 – April 23: Your Brand, Your Message and How to Share It
• Session 5 – April 30: Optimizing Your Digital Marketing
• Session 6 – May7: Business Advisory
• Session 7 – May 14: Your 12-Month Marketing Plan and Peer-to-Peer Review

Marketing Plan due by: May 28

 Prerequisites:

• Been in business for at least 6 months and have a record of sales
• Actively engaged in marketing activities for your business prior to starting the course
• Have the ability and commitment to take personal ownership of the marketing responsibilities for your business
• Willing to fully participate in the program, including attending the sessions and completing all necessary assignments and homework