Unlocking Modern Marketing: From Mad Men to AI

Event description

Marketing has transformed dramatically over the past century, evolving from traditional advertising methods to today’s AI-driven strategies.

This interactive workshop gives small business owners a hands-on opportunity to explore how marketing tactics have adapted over time and how to apply these insights to modern business growth. Through real-world case studies, expert insights, and collaborative challenges, participants will learn how to reach their target audience, maximize limited resources, and stay competitive in a rapidly changing digital landscape.

The session culminates in a practical exercise where attendees will develop a scalable AI-powered marketing strategy tailored to their own businesses. Whether you’re launching a new venture or looking to refine your existing marketing efforts, this workshop will equip you with the tools and knowledge needed to navigate the future of marketing with confidence.

Instructions: 

There are two attendance options:

In-Person: In person event will take place at the Cal Poly Center for Innovation and Entrepreneurship (872 Higuera St., San Luis Obispo, CA 93401)

Virtual: Attendees will recieve Zoom login information* the morning of the event.

*Please be sure to add "slosbdc@gmail.com" to your safe sender list; eCenter correspondance may automatically be sorted to "junk" folder.