How to Craft Brand Messaging that Resonates

Event description

How to Craft Brand Messaging that Resonates: Clarify Your Value, Stand Out, Connect with Your Customers

In this 1.5-hour workshop, early-stage business owners will learn how to create clear and compelling, brand messaging that ratchets up emotional connection, and drives business growth. Discover how to:

* Align your brand identity with your audience's needs and values

* Define the benefits of your value proposition

* Position your brand to become the preferred choice

* Craft salient, high-level brand messaging for your elevator speech and website