How to Leverage Earned Media

Event description

Spread the Word without Spending Money

For Entrepreneurs and small businesses who want to get press that helps grow their business but can’t hire or invest in a publicist at this time.

Earned media exposure boosts your business presence, which can mean increased sales. Having earned media will build trust and creditability and people are more likely to do business with you because your brand is validated by the media.

A successful entrepreneur who has used earned media effectively will guide you as you learn about building your relationships with content creators, influencers, and journalists, both online and traditional. These connections help you enhance your brand via free positive exposure such as tweets, online product/service reviews (think Yelp!), Google searches and print media.

She will show you how to pitch a brand that sparks interest and has media coming to you. Taking this approach will add perceived value to your brand and expand the possibilities for your business.

Join us for live Q&A!

Gain the knowledge and resources to:

• Define earned media
• Create a pitch, using a pitch framework
• Describe how to find topics covered by journalists/influencers and how to align your stories to those topics
• Outline how to create a good story and be a good storyteller
• Identify common mistakes to avid so you can grab recipient attention