Pricing For Enhanced Profits: Learning The Art And Science Of Pricing

Event description

Some of the areas discussed during this workshop are:

• Learning the art and science of pricing.
• Learning the key components of a pricing strategy
• Learning how to price your product or service to generate revenue and maximize profits.

By attending this interactive zoom workshop, you will learn and be able to:

• Define product cost and profit margin as part of a pricing strategy.
• Use pro forma when developing the price position.
• Determine methods of analyzing the competition.
• Determine the use of target customer lifestyles and demographics in pricing.
• Evaluate the differences between customer perception and reality.
• Define the price value relationship of the product or service.
• Determine the importance of the brand and claiming a market position.
• Learn how to test the pricing strategy before implementation.