Build an Aligned Brand
Date and time
-
Location
Online
Organizer
Pam Covarrubias
pcovarrubias@swccd.edu
619-482-6391
Host organization
San Diego & Imperial Small Business Development Center
Type of event
Resource Partner event
Event description
Your brand is more than just a logo or a tagline—it’s the foundation of how your business is perceived by your ideal clients and the key to standing out in a crowded market. You’ll learn how to create a brand that authentically reflects your business’s values, resonates with your ideal audience, and communicates a clear and compelling unique value proposition.
What to Expect:
- This workshop is designed for entrepreneurs who want to build or refine their brand identity to create a consistent, aligned presence across all customer touch points. By understanding the principles of branding and aligning it with your business goals and audience needs, you will develop a brand that not only looks great but also drives meaningful connections with your customers.
- Participants will leave with a comprehensive branding blueprint that includes a clear brand identity, an ideal client profile, and a unique value proposition. Entrepreneurs will also learn how to translate their brand’s mission and values into a consistent visual and messaging strategy that resonates with their audience and differentiates their business in the marketplace.