Creating a Strong Brand Identity & Implementing Your Brand Strategy

Event description

We all hear the word “branding” a lot these days…but what does it really mean?  This webinar will address what kinds of things you’ll want to be thinking about as you develop your brand identity, brand art, brand strategy, brand language, and your position in the marketplace.

We will also talk about how to shop for and work with potential designers, how to develop your brand guidelines, and how to implement these guidelines across multiple platforms.

The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor.  Liz owned her own web site design and development firm and has extensive experience coaching entrepreneurs in marketing, business planning and leadership.  See more about Liz at https://wsbdc.org/advisors/liz-jamieson/ .