Business Expert Session: Technical Essentials of Digital Marketing

Event description

Learn the technical essentials for creating and launching engaging and successful marketing campaigns!

In the first part of this session, we will discuss how to create a marketing plan using a straightforward template that helps you systematize your content creation and schedule a cadence of communication with your target customers.

In the second half, we will walk through how to use digital marketing advertising platforms, including Google and Meta. You will learn about pixels, develop an understanding of how digital and social media paid advertising works, the importance of email marketing, and how to interpret the results of your campaigns.

Bring your questions for hands on assistance with navigating these sometimes-challenging digital platforms.

Presenter: Andi Lucas – Founder & CEO, Hummingbird Marketing Services LLC

Andi Lucas is the Founder and CEO of Hummingbird Marketing Services, now in its 10th year. She has more than 25 years of professional writing and editing experience as well as almost 15 years in digital marketing and web development. Andi is passionate about helping small businesses soar to new heights through one-of-a-kind website design, tailored content writing, engaging social media, striking branding and design, and intentional marketing strategies.

Reasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance. Contact coaching@businessimpactnw.org or call (206) 324-4330 x135