Digital Marketing Success: Paid, Owned, and Earned Media (P.O.E.M)

Event description

How is a small business able to keep up with the ever-changing landscape of digital marketing? The answer lies in remaining focused on P.O.E.M. Presenters Kathy Fredrickson and Megan Koshollek of the Digital Marketing Clinic of the Universities of Wisconsin will describe the following aspects of P.O.E.M for a small business.

P.O.E.M encompasses the following:

Paid Media (P) – Best practices for a small business in relation to paid digital advertising

Owned (O) – Tips on how to upgrade and leverage the media you own

Earned Media (E-M) – New ideas on how to attract attention to your brand from content creators