SCORE How To Create Content That Checks Boxes Without Losing Your Story or Your Brand

Event description

In order for content to be seen, it goes through several layers of computer programs that monitor search engines. While there are boxes you do have to check, how do you keep your story at the heart of it all and not lose your brand to an AI-generated agglomeration and a flood of "required" keywords? And at what point should you just stop worrying about it?

This webinar will discuss ways to ensure your content checks boxes without losing who you are in the process:

- What is an algorithm and why does it matter?

- What is SEO and what do you need to know about it (basically)?

- How can you create content that has a higher potential to be seen?

- How do you keep your story and brand at the forefront while still staying relevant and following trends?

- What is most important when working to get your message out there?

Our Presenter, Koura Linda:

Koura is an award-winning filmmaker who has worked tirelessly to develop her own inclusive and successful production company, Space Dream Productions, of which she has served as Founder & CEO since 2013. As a filmmaker, since 2016 she's overseen the production of over 40 film projects which have received over 200 award nominations and special mentions, and over 65 awards (including 19 "Best Picture" award winners or nominees). Through Space Dream Productions, she utilizes her creative skills and experience overseeing and managing the company’s work of providing creative services to businesses, brands, creatives, professionals, and activists across the country. Her passion and dedication supports those trying to navigate the world of storytelling, while she empowers other filmmakers by sharing her knowledge through the podcast, Filmmaking (Actually).