Stories for Success: Use Storytelling & Marketing to Grow Your Business

Event description

One of the biggest challenges companies face today, is building a successful integrated marketing communications (marcom) strategy that drives results. Standard marcom plans usually focus on the features of products, services, or technology, not the impact or value delivered to a customer. As a result, customers don’t engage, and sales fall short. 

This interactive workshop helps teach business owners how to use storytelling and marcom fundamentals to market their business more effectively; especially after a business has launched and marketing and selling services is now a priority.

This workshop will be held in-person only. See additional details on event registration site.

Find more training opportunities at: https://www.score.org/sandiego/local-workshops.