Pitch Prep for SDAC: Business Models and Go-To-Market Strategy (Zoom)

Event description

Brink Pitch Prep for SDAC is a weekly series running January to February 2025 to help entrepreneurs prepare to compete in the San Diego Angel Conference (SDAC). SDAC, hosted by San Diego State University (SDSU), is a 3-month series of events (March to May 2025) that seeks to fund founders by activating angel investors who raise funds to invest in the winner of the pitch competition. Through a series of evaluations and pitch events, investors arrive at 6 finalists who pitch at the SDAC finale on June 5, 2025. The SDAC application deadline is February 27, 2025.

Event Format

Brink Pitch Prep for SDAC prepares founders to pitch by reviewing slide deck topics, slide design, and Gust, the SDAC platform used for company evaluation. Attendees may attend the entire series or single events, however attendance is not required to apply for SDAC.

Business Models & Go-To-Market Strategy 

Led by Laurel Nelson from InnovexDx, this first half of this session will cover the development of a robust go-to-market strategy, including pre-launch market development, launch and demand generation campaigns, sales funnel mapping, and pre-market publication strategy. We'll also discuss KOL development, peer references, reimbursement and market access, success monitoring, KPIs, post-market surveillance, and quality management. In the second half, we'll cover business models, i.e., the logistics for how you will conduct transactions with your customer(s) to generate revenue and deliver your product or service. In the second half, Maria Gonzalez-Blanch will present on different types of business models and how to answer investor's question of, "How will you make money?'

What to expect:

In this session, you’ll learn about:

• Pricing strategies
• Pre-launch market development
• Reimbursement and market access
• Different types of business models