Entrepreneurial Training Program (ETP)
Date and time
-
Event cost
$250.00
Organizer
Heather Ferguson
heather.ferguson@wisc.edu
608-263-9675
Host organization
University of Wisconsin- Madison Small Busniess Development Center
Type of event
Resource Partner event
Event description
ETP is an intensive business-planning training program designed to help participants who want to start a new business, grow an existing business, or make a substantial business pivot that requires viewing the business with a new perspective.
Please read on to understand requirements and to ensure your business’ eligibility for this program.
The focus of the program is to help you complete a comprehensive “rough draft” of your business plan in the form of a written workbook. Each session of class will help you learn business terminology and work toward putting your ideas on paper so that, by the end of class, you have made significant progress toward launching your business or writing a more comprehensive business plan.
Location: Live Virtual portion & In-Person portion on UW-Madison’s Campus*
LIVE VIRTUAL SESSIONS Dates & Times – Thursdays from 5:30 pm – 8:00 pm
- February 20 | Session 1 – Introduction, Business Model Canvas, Value Proposition
- February 27 | Session 2 – Customer Segments & Marketing Fundamentals
- March 6 | Session 3 – Marketing Research
- March 13 | Session 4 – Business Financials
- March 20 | Session 5 – Business Operations
IN PERSON SESSION*: Friday, April 4, 2025 from 8:00 am – 4:30 pm
Register