Marketing Magic - January 2025

Event description

Training Topics: eCommerce, Marketing/Sales, Social Media, Technology
Description:
 

In Marketing Magic, small business owners will develop a comprehensive understanding of digital and print marketing, starting from the basics and progressively delving into more complex aspects.

Topics in the course will include:

• foundational elements of digital marketing (including an understanding of target audiences)
• using social media for business, content planning, and engagement strategies
• basic graphic design (including creating visual content like logos and social media posts using tools such as Canva)
• designing effective business cards and print materials (emphasizing layout and branding)
• basics of photography and videography using smartphones (including composition and lighting, and basic videography, covering aspects of framing and sound recording)
• copywriting and messaging strategy for various platforms
• a practical guide to building and managing websites (introducing students to website creation platforms and content management)
• Search Engine Optimization (SEO)
• an overview of how AI can be leveraged in business (particularly in marketing and content creation)
• digital marketing strategy and analytics

Click HERE to see the schedule for the whole year!

Your registration fee for this class covers the cost of attendance and ensures you receive the resources after the class!