NEW Protecting Your Business: The Essentials of Intellectual Property

Event description

As a small business owner, your ideas, creations, and brand are the lifeblood of your company. Safeguarding these vital intellectual property (IP) assets is crucial for your long-term success. In this workshop, we'll explore the different types of IP protection available and why protecting your IP should be a top priority.

Key topics covered:

· Copyright: Understand how copyright law protects your original creative works, from written content to visual designs. Learn when and why you should register copyrights.

· Trademarks: Discover the importance of trademarking your business name, logo, and other distinctive branding elements.

· Patents: Get an overview of patent protection for innovative products and inventions. Recognize when patent protection may benefit your business.

By the end of this workshop, you'll have a solid understanding of how intellectual property law applies to your small business and the key actions you can take to safeguard your most valuable assets.

Your Instructor: Sandy DeWald

Sandy DeWald is an expert in bringing new products to market. With 20 years of experience in the manufacturing industry, she has developed and launched hundreds of new products into multiple market segments. Key areas of expertise involve the entire lifecycle of new product development including market research and idea validation; developing product specifications, features and benefits; and effectively launching new products into the market. She loves collaborating with others on the “messy front end” to figure out if this is the right product, at the right price, for the right person. She brings those skills and insights into the classroom as an instructor by helping attendees clarify, validate and define their business ideas. As a lifelong learner, she has a BS in English/Biology from the University of South Carolina and an MBA from Union University and is excited to share what she’s learned in both the academic and real-world business settings to help new entrepreneurs bring their ideas to life.