Social Media the Smart Way: Paid Search with Google

Event description

In this 75-minute webinar, designed specifically for small business owners and entrepreneurs, you'll discover how to effectively use Google Ads to enhance your online presence and attract potential customers. We'll cover the essentials of setting up and managing paid search campaigns, providing you with the tools and knowledge to create ads that resonate with your target audience and convert clicks into sales.

Key Topics Covered:

• Introduction to Google: Understand the fundamentals of Google, including how it works and why it's crucial for small businesses.
• Budgeting and Bidding Strategies: Get tips on how to set a budget that aligns with your business goals and understand the different bidding strategies available.
• Monitoring and Optimizing Campaigns: Discover how to track your campaign’s performance using key metrics, and learn techniques to optimize your ads for better results.