How to Utilize Competitive Benchmarking to Inform Digital Marketing Strategy by Kent Lewsi

Event description

As the old adage states: You don't have to outrun the bear to avoid being eaten, you just have to outrun the person next to you.

In the world of business, the same rule applies. To win new customers, you don't have to be the best company on the planet (although it helps), you just need to be slightly better than your competition. One way to tilt the odds in your favor is to benchmaak your marketing (or any other aspect of your business) against your top competitors. This process doesn't have to be overly time-consuming or costly to be effective. In this session, Kent Lewis will outline a proven competitive benchmarking process based on best practices.