Strategic and Tactical Marketing by David Blass

Event description

Starting with Strategic Maketing, this session will present the basic ideas behind a successful marketing strategy. This is the third in a series of three workshops but it can also stand alone.

It will review the process to build a porper marketing message and focus on the target audience. Tactical marketing will explore the various marketing tools and tactics to address the market and their needs. The workshop will present the different marketing collateral tools to carry the "message" to the prospective clients.