Illinois APEX Accelerator Webinar: Start Now in Government Contracting Series Part 2 – Develop Your Government Market Plan: Building Relationships with Your Target Agencies & Allies

Event description

Presented by Keli Krueger-Huhra, Director – Illinois APEX Accelerator at Champaign County EDC

Building a reputation as an expert in your industry, building relationships with potential customers and partners, and getting face time at industry events or meetings are as vital in government business as they are in private sector sales.  However, due to government acquisition regulations, it is critical to establish relationships and build trust long before a solicitation is released. In this session, we’ll explore the pivotal role that marketing plays in winning government procurement opportunities.  We’ll delve into the resources available for small businesses to connect with their target agencies, such as agency OSDBUs, SBA PCRs, SBLOs, and other allies who advocate for small businesses.  We’ll look at marketing tools such as the Dynamic Small Business Search to enhance your company’s visibility to agencies and primes. You’ll also learn to find and prepare for networking and matchmaking events.  Don’t miss this opportunity to elevate your marketing game in the procurement landscape.