SCORE Marketing Research: When and How to Use It

Event description

Small business owners tend to under-utilize marketing

research as they develop their products and strategies. This is often due to a lack of understanding of when research should be performed and what types of research to employ. This webinar will review the techniques available and provide examples of when to use each one.

This webinar will cover the following:

• The different types of primary and secondary research.
• The different types of qualitative and quantitative research.
• When to use focus groups and other interview techniques.
• When to perform quantitative surveys.
• How to determine the sample size and sample weighting for surveys.
• The different types of survey questions and how to write them.
• A review of some of the largest marketing research contract firms.

Our Presenter, Craig Linsky

Craig worked in the financial services industry for nearly thirty years. He has been a SCORE member for nine years, with six years as Chairman of the Client Education Committee. He has developed and presented a series of workshops on various small business topics. For the past ten years, he has designed and taught marketing and other business topics both domestically through SCORE and internationally through the Financial Services Volunteer Corp.