LinkedIn Part 1: Optimize Your Profile and Leverage Sales Navigator

Event description

Join us for an intensive 3-hour, hands-on workshop designed to help you harness the full potential of LinkedIn for your professional growth and business objectives. This session focuses on building a powerful LinkedIn presence and utilizing Sales Navigator to forge meaningful business relationships. 

What you'll learn and do: 

1. Define Your LinkedIn Strategy

- Identify clear business objectives for your LinkedIn presence 

- Set measurable goals for networking and lead generation 

2. Profile Optimization Deep Dive 

- Craft a compelling headline that showcases your value proposition 

- Write an engaging 'About' section that tells your professional story and who you help 

- Optimize your profile with strategic keyword placement for improved searchability

- Create impactful 'Featured' and 'Experience' sections that highlight your expertise 

- Brainstorm keywords and profile placement for improved organic reach 

3. Visual Branding Techniques 

- Select and edit the perfect profile picture to make a strong first impression 

- Design a background image that reinforces your personal brand 

- Create a custom URL to enhance your professional image 

4. Sales Navigator Essentials

- Navigate the Sales Navigator interface with confidence 

- Set up your sales preferences for targeted lead generation 

- Master basic search techniques to find ideal prospects 

- Craft personalized messaging strategies for effective outreach 

Throughout the workshop, you'll work directly on your LinkedIn profile and Sales Navigator setup, guided by expert instruction. By the end of the session, you'll have a fully optimized LinkedIn presence aligned with your business goals and the skills to leverage Sales Navigator for building valuable professional relationships. 

Mastering LinkedIn Part 2 will feature Events and Content.  Be on the lookout to register for this May 17 class, which will build on the learnings of LinkedIn Part 1. Perfect for entrepreneurs, sales professionals, and anyone looking to maximize their LinkedIn impact. 

Faculty: Tracy Enos. Tracy is an international best-selling author, speaker, and recognized expert in developing comprehensive LinkedIn marketing strategies that transform professionals' online presence into powerful engines for business growth and success. Her own inspiring journey includes leveraging LinkedIn to maintain her business while recovering from a severe accident, demonstrating the platform's potential even in challenging circumstances. Tracy's clients have achieved remarkable results, including significant increases in referrals, speaking engagements, and consulting fees. A dedicated SCORE volunteer from 2013-2017, Tracy has returned to offer specialized LinkedIn workshops, sharing her expertise to help professionals unlock their full potential on this crucial networking platform.