Marketing Strategy

Event description

Marketing is more than advertising. Marketing Strategy provides you with an introduction to marketing methods & tools to maximize your customer reach. This session covers pricing strategies, positioning, the difference between features and benefits, and different marketing strategies. 

At the end of this session, you will know how to: * Outline your marketing strategy * Test your marketing message * Choose the right sales channel * Implement your marketing strategy 

Faculty: Maliha Khan. Maliha is Founder and CEO of Khanect the Dots (KTD). She spends her days transforming organizations of all sizes into digital powerhouses. Whether she's partnering with nimble nonprofits, ambitious mid-sized businesses, global corporations, or cutting-edge advertising agencies, her secret sauce remains the same: a perfect blend of creative genius, marketing savvy, and a genuine passion for helping organizations find their voice. From pixel-perfect designs to big-picture strategy, Maliha's journey in marketing reads like a masterclass in following your creative compass. After starting as a Graphic/Web Designer (and realizing that was just the tip of the iceberg), she dove headfirst into the digital marketing world – collecting impressive titles and even more impressive results. 

Patty Robb. Patty has over twenty-five years of client, agency, and non-profit marketing experience working with organizations of all sizes and industries. While Patty was a senior marketing leader at IBM, she developed brand campaigns for servers, storage, and Global Services. Patty also served on the leadership team of Indian Creek Community Church as Marketing and Operations Director. In addition to her non-profit experience, Patty was the Marketing Director for an agency and worked with many small businesses to improve their digital presence and increase leads. She is a Certified Score Mentor and also serves on the board of directors of the JR Albert Foundation. Patty holds a Bachelor of Science in Business Administration from Rockhurst University. 

This is part of the second Workshop Group (Polishing Your Business Idea, Marketing Strategy & Social Media Marketing) in SCORE’s three-part series "Simple Steps to Starting Your Business." Workshop 1 - Startup Basics and Workshop Group 3 - Demystifying Financial Foundations, Funding Your Dream & Creating Realistic Financial Projections. 

Please connect at least 5 minutes in advance to be sure you have a good connection. The webinar starts promptly at 6:00 PM and concludes by 7:15 PM.