Creating a Capabilities Statement for Government Customers

Event description

A capability statement is a useful marketing tool, very crucial to selling your products/services to government agencies. It's a succinct document that describes your company’s core strengths and capabilities, highlighting what your company can do for potential government customers and reflecting on your past successes. A well-written capability statement can be distributed to potential government customers in a number of ways and can quickly answer their question of why they should buy from you, rather than your competition.

This webinar will cover:

• What is a Capability Statement?

• Types of Capability Statements

• Essential Elements

• Effective Uses of Capability Statements

• Examples…Good & Not So Good