Market Research 101: How to Find Your Customers - Jan. '25

Event description

This workshop will simplify the process of researching your target market. In addition to helping you define your target market, you will discover how to drill down even further to uncover the realistic market potential for your product or service. Defining your target market is the first step in creating and building a profitable business. We will also walk you through a few of the available online tools you can use for your research. This is an essential workshop for all entrepreneurs. 

Instructor: Cal Cobb

Cal is a 1978 graduate of the University of Memphis (BS Business Administration) and has spent 35 years in various corporate capacities including finance, product development, sales, sales management, and marketing culminating as the general manager with P&L responsibility for a $130MM multinational operating unit for a manufacturer of industrial valves and fittings serving the water processing and distribution, wastewater treatment, and mining industries. Cal is the principal advisor of Orion Advisors, a Nashville-based business advisory organization that provides expertise and start-up capital to early-stage enterprises. The associates of Orion Advisers include experts in Marketing, Sales and Sales Management, Channel Strategy and Channel Management, Product Development, Finance, Accounting, Web Strategy and Development, IT, HR, Quality, Manufacturing, and Process Improvement. Through active participation in funding and strategy development, the Associates of Orion Advisers significantly improve the probability of success of start-up and first-stage enterprises.