Pay-Per-Click (PPC): Search Engine Marketing
Date and time
-
Event cost
$25.00
Location
Online
Organizer
SCORE San Diego
score0140@scorevolunteer.org
Host organization
SCORE San Diego
Type of event
Resource Partner event
Event description
In this internet marketing program, you will learn how to create a pay-per-click (PPC) search engine marketing program to drive your business.
This information-packed session will answer the following questions:
- PPC vs search engine optimization - what’s the difference and what’s best for me??
- Does it make sense for me to do both?
- What are my PPC campaign setup options? Which should I worry about most?
- What are the most common PPC pitfalls and how can I avoid them?
- How does PPC search engine marketing compare to other marketing options from a cost per lead perspective?
Here are just some of the topics we will discuss:
- Google Ads account setup
- Developing your keyword basket
- Writing great PPC ads
- Creating landing pages
- Bidding for maximum results
- PPC on a shoestring budget
See additional details on event registration site.