Marketing Fundamentals for Craft Beverage Producers

Event description

In order to compete with the massive marketing budgets of their corporate competition, small craft beverage producers need to be strategic about how and where they allocate their resources. With a small amount of planning and some basic skillsets, even micro-producers can create compelling stories.

In this webinar, the Virginia SBDC’s Chris Van Orden will speak with Zack Johnson and John Park of the JPG Agency about the marketing fundamentals that all producers need to have in place to stay relevant in the marketplace.

Speakers:

John Park, Co-founder of the JPG Agency - After nearly 20 years as a financial advisor, John now dedicates himself full-time to running the JPG Agency as co-founder. His passion for travel and storytelling comes alive through his camera, where he focuses on capturing not just moments, but the stories of the people behind the scenes. John loves combining his love for food, beverage, and helping small businesses share their stories.

Zack Jackson, Co-founder of the JPG Agency - After a 20-year career as a morning radio host, Zack decided to build on his passion for audience engagement, community growth and local business support to co-found the JPG Agency, a boutique agency located in Roanoke, VA that focuses on providing accessible digital marketing services for brands, small businesses and individuals.