Identifying & Understanding Your Target Market

Event description

Market research provides critical information about your market and your business landscape. The goal of this workshop is to help you build a target customer profile and understand your business landscape in preparation for building a marketing strategy for your business. Topics covered in this workshop include defining target market, market research and competitor analysis, review why these three topics are important to your business, learn how to execute market research (including overview of library resources), determine how to complete a competitor and SWOT analysis and identify what research questions to ask to maximize learning. This workshop will explain how to use market research to identify your consumer, competitors, and business opportunities.