Stories That Sell: Building Trust Through Relatable Content and Real-Life Moments
Date and time
-
Organizer
Genevieve Duque
gduque@cacapital.org
916-442-1729
Host organization
California Capital FDC WBC
Type of event
Resource Partner event
Event description
Stories That Sell: Building Trust Through Relatable Content and Real-Life Moments
Ready to transform your social media content into stories that captivate and convert? Join Stories That Sell: Building Trust Through Relatable Content and Real-Life Moments, a 90-minute, hands-on workshop designed to help you master the art of storytelling for your business. We’ll dive into simple strategies you can use to make your audience feel truly connected and excited to engage. Through guided exercises and collaborative discussions, you’ll learn to:
• Identify the stories that matter most to your audience and spark genuine connection.
• Gain confidence in sharing your personal experiences in a way that feels natural and impactful.
• Use a clear framework to turn everyday moments into content that drives leads and sales.
This session is packed with actionable insights and opportunities to work alongside other entrepreneurs. Walk away inspired and equipped to make storytelling a powerful part of your brand!
About the instructor: Kassie Maher
Hi, I’m Kassie! I’m a second-generation entrepreneur with a deep passion for helping small businesses shine just as brightly online as they do in person. With a degree in Graphic Communication from Cal Poly SLO and 10+ years of experience across sales, marketing, and project management—including stints at Oracle and managing branded content for corporate clients—I bring both strategy and creativity to the table. In 2022, I followed in my dad’s entrepreneurial footsteps and launched my own marketing agency. Now, I help business owners attract dreamy clients through beautiful content creation that makes people say, “OMG I have to book her NOW!” Whether it’s capturing stunning video or crafting scroll-stopping social media posts, my goal is simple: to turn your small business dreams into big reality.
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