Google Search Ads for Small Businesses in 2024

Event description

Google Search Ads - also known as PPC - put your business directly in front of people seeking your products and services. These ads are a fast, cost-effective solution for businesses of all sizes, whereas SEO and Social media require months of effort to have impact. Google campaign analytics also provide valuable insights into customer demand and audience trends, which can help inform future business and marketing decisions. However, Google's push for automation and AI-assisted ad creation can leave business owners feeling frustrated and having little control in the process. 

This webinar walks through key things business owners and Marketing leads should know before diving into this channel. We walk through:

• What Google Search Ads are and why they are valuable.
• Understanding search trends for your business.
• How to budget for a campaign.
• What to expect in the first 90 days of running a campaign.
• Common mistakes to avoid when running Google Ads.

About the presenters:

Marina and Sandra are a two-woman team in Seattle passionate about helping great companies get discovered by their future customers. They met while working on the same team at Amazon, managing media campaigns with annual budgets up to $60MM to support warehouse hiring in over 2,500 facilities across North America. They formed Marketing Works in early 2024 to support local businesses by using the most effective digital marketing tactics to help them grow. Marina and Sandra’s combined experience covers almost every marketing channel and they each bring distinct perspectives to every campaign.