Sales: A Guide for Small Businesses

Event description

You can have the greatest product in the world, the most reliable and effective service available, or the most efficient manufacturing process known to man - none of which mean a thing if you don’t have sales. Selling your product or service is what generates revenue, and without revenue, you do not have a business. 

This workshop will cover the fundamentals of planning and establishing a sales mechanism that works for you. 

After the workshop, the participants will obtain key objectives: 

- Explain the importance of a sales plan and how to create one for your business 

- Identify different sales strategies that will work with your business 

- Explain how to use marketing techniques to improve your sales 

- Explain guidelines to follow when hiring sales employees