From Discovery to Validation: Master Your Customer Strategy

Event description

Join us for a free 2-part training event hosted by the Midtown Manhattan SBDC at Baruch College. This series will guide you through the essential steps of building a customer-focused business. Don't miss this opportunity to refine your strategy and boost your entrepreneurial success!

>> REGISTER HERE <<

Custumer discovery and validation are two fundamental processes for entrepreneurs at the beginning of their venture journey. Both processes are iterative and focus on learning from customers to refine the business idea.

1. Customer Discovery focuses on identifying potential customers and understanding their needs and problems. It involves getting out of the building and engaging directly with potential customers. This phase aims to test the assumptions about the problem entrepreneurs are solving and the customer segments they are targeting. The tool used is this phase is the Business Model Canvas.
2. Customer Validation is the next step after customer discovery. In this phase,  entrepreneurs test whether their proposed solution meets the identified needs of customers. It involves getting early customers to validate that they are willing to pay for the solution. This phase seeks to prove that the business model is scalable, laying the foundation for a repeatable and profitable sales process. The tool used is this phase is the Sales Roadmap.

Location:  

Lawrence N. Field Center for Entrepreneurship, Baruch College 

55 Lexington Ave, Suite 2-140, New York, NY 10010 

Questions? Email sbdc@baruch.cuny.edu. 

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New York SBDC is a Partnership Program with the SBA, administered by the State University of New York. Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBA funded programs are extended to the public on a nondiscriminatory basis.