Safeguard Your Brand: Trademarks and Copyrights

Event description

This webinar is for business owners, marketing and advertising professionals and in-house lawyers.

Protecting your Intellectual Property (IP) can save your own business’s brand and content from being co-opted by others, resulting in loss of income. Intellectual property is your most valuable asset. During this session learn from an Intellectual property attorney how trademarks, copyrights and other measures can protect what you value most: your brand, your intellectual property. 

WHAT YOU WILL LEARN:

• Define key legal terms: copyright, trademark, Intellectual property, trade secrets, works made for hire
• Explain what assets are protectable while complying with IP Laws
• Describe the ways to protect IP: filing copyright and trademark applications, copyright & trademark notices, using IP correctly so it does not enter public domain or become generic, cease and desist letters
• Distinguish between copyright inspiration and infringement

Join us for a live Q&A!