Marketing Magic - November 2024

Date and time

-

Event cost

$5.00

Location

1922 S. Martin Luther King Jr. Drive
Winston-Salem, NC 27107

View Map

Host organization

Winston Salem Women Business Center

Type of event

Resource Partner event

Event description

Training Topics: eCommerce, Marketing/Sales, Social Media, Technology
Description:
 

In Marketing Magic, small business owners will develop a comprehensive understanding of digital and print marketing, starting from the basics and progressively delving into more complex aspects.

Topics in the course will include:

  • foundational elements of digital marketing (including an understanding of target audiences)
  • using social media for business, content planning, and engagement strategies
  • basic graphic design (including creating visual content like logos and social media posts using tools such as Canva)
  • designing effective business cards and print materials (emphasizing layout and branding)
  • basics of photography and videography using smartphones (including composition and lighting, and basic videography, covering aspects of framing and sound recording)
  • copywriting and messaging strategy for various platforms
  • a practical guide to building and managing websites (introducing students to website creation platforms and content management)
  • Search Engine Optimization (SEO)
  • an overview of how AI can be leveraged in business (particularly in marketing and content creation)
  • digital marketing strategy and analytics
Register