Selling to Gen Z: How to Advertise on TikTok

Event description

Are you a business owner whose target audience or ideal client is Gen Z?  If so, this webinar is for you!  This class is for beginners who have never advertised on TikTok before, and for intermediate level advertisers – maybe you have some initial experience with ads on TikTok, or maybe you have advertised but your ads aren’t producing the results you want yet. 

We’ll talk about the distinguishing characteristics of Gen Z, and how to use the TikTok Ads Manager tool to create and run effective ads on TikTok.  We won’t have time to cover the general use of TikTok for business in this one…this is more of a deep dive in how to build and run effective ads on TikTok, how to understand the ad options and settings within TikTok Ads Manager.  We’ll help you understand and make better use of the analytics feedback that TikTok is giving you to improve the performance of your ads, so that you can get a better ROI / ROAS (ROI = return on investment, and ROAS = return on ad spend) on your ad dollars.

Participants will receive a handout with the highlights after the class, so you have a cheat sheet for the TikTok Ads Manager terminology and settings.

The presenter, Liz Jamieson, is a Washington Small Business Development Center Certified Business Advisor.  Liz owned her own web site design and development firm and has extensive experience coaching entrepreneurs in marketing, business planning and leadership.  See more about Liz .