How AI Changes the Search Landscape of Reaching Your Website

Event description

This session is designed to help small business owners understand why and how AI changes the search landscape (comparable to standard search engines). At the end of the session, owners will have a basic understanding of how AI works, how people are using AI instead of search and what content enhancements they may need to increase website traffic.

Learn the impact of AI, such as:

• Changes to the search landscape that is crucial for your business in driving traffic to your website.
• How customers can use AI instead of a search engine to search for information about your business and product/service.
• How some (many?) AI searches never result in a website visit, so how does this affect your customer acquisition?

OUR SPEAKER is Jim King is the founder of Wheaton Website Services, which provides website hosting, website design and website development to hundreds of clients across the globe. Previously, Jim had eleven+ years experience running an online invitation and photo gift business. During that time, he learned all about e-commerce, website development, SEO, website hosting and much more as an e-commerce small business owner. These skills helped Jim successfully grow his business and he discovered a passion to help other small businesses overcome challenges and leverage goal-oriented website design to drive business growth.