Developing Your Product: From Idea to Customer Ready (Nov)

Event description

You have the idea or model of a product but how do you take it from your kitchen table or garage workbench to production and ready to sell to customers? Learn from an expert in product development the steps needed to bring your product into reality.

This workshop will address the “messy front end” to figure out if this is the right product, at the right price, for the right person through the many steps required to have a finished product to sell. 

Instructor: Sandy DeWald

Sandy DeWald is an expert in bringing new products to market. With 20 years of experience in the manufacturing industry, she has developed and launched hundreds of new products into multiple market segments.  

Key areas of expertise involve the entire lifecycle of new product development including market research and idea validation; developing product specifications, features and benefits; and effectively launching new products into the market. 

As a lifelong learner, she has a BS in English/Biology from the University of South Carolina and an MBA from Union University and is excited to share what she’s learned in both academic and real-world business settings to help new entrepreneurs bring their ideas to life.   

$25 non-refundable fee is required at the time of registration