Build Your Business Model, Plan & Strategy (Dec)

Event description

Learn how to visualize your Business Model on a single canvas. Your Business Model can be used to: evaluate whether or not an idea can be turned into a successful business, generate an investor pitch, gather and outline information needed for a formal Business Plan, and/or manage your existing business through internal and external changes.

You will learn about the nine building blocks of a business model and their interrelationships. First, we discuss your Value Proposition (products and services as viewed through your customers’ eyes) and the Customer Segments you will be serving. Then we consider the Channels you use to reach your customers and how you develop strong Customer Relationships. Next, we examine the Key Activities, Resources, and Partners needed to create and deliver your value proposition. Finally, we look at what makes up your Cost Structure and potential Revenue Streams.

We use the standard business model canvas format taught in many business schools. You will create the first draft of your model in this workshop. You can then transfer this draft to a poster, whiteboard, or computer/tablet template. This is a dynamic, ever-changing model that you continually modify as your customer needs, competition, and internal capabilities change.

Your Instructor: Ed Rappuhn

Ed Rappuhn has been a SCORE mentor since 2011. He is a past chapter chair and author of a biweekly small business article for The Tennessean. He has facilitated many SCORE workshops specializing in Business Modeling and Business Planning. He was the EVP and part-owner of EFT Source, which personalized debit cards and mailed them to customers for over 2000 banks when sold. Other positions included time as a consultant with Deloitte Haskins and Sells, a Middle School teacher & a computer salesman for Burroughs Corp. His education includes a BBA from MTSU, an MBA from the University of Tennessee, and an MAT from Belmont University.

$25 non-refundable fee required at the time of registration by credit or debit card.