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SBA blog
Get perspectives, news, and practical information for small businesses.
351 - 360 of 558 blog posts
Perspectives, news, and practical information for small businesses
Nepotism—the practice of using power or influence to favor relatives—has a poor connotation. However, when it comes to your business, it may just be a great idea, especially in today’s environment.
There are dozens of ways your small business can advertise—but for many consumers, television still holds the most sway. In fact, a recent survey reports TV ads are more trusted and more likely to influence purchases than any other advertising medium.
February 11 is "Don't Cry Over Spilled Milk Day." What better time for entrepreneurs to come to terms with the fact that setbacks happen—and that wallowing in them serves no productive purpose?
What do you think of when you hear the phrase “business plan?” Does that bring to mind a formal document that starts with a summary and includes modules describing your business’s products, market, strategy, team, and essential projections?
When it comes to online advertising, there’s a powerful technique called “retargeting.” On Google Adwords the approach has another name. Google calls it “remarketing, ” but no matter what you call this method, it can be a game changer.
What can your small business do differently in 2018 to boost the results of your marketing efforts? Here are seven marketing resolutions every entrepreneur should make for the coming year.